Tuesday, April 3, 2018

Trade Show Social Media Check List

Make the Most of every Moment with Social Media as your best marketing tool!
Effective social media marketing means taking the proper steps before, during, and after the show. To ensure you cross everything off your social to-do list, refer to the following checklist:
PRE-EVENT PLANNING
  • Create a calendar for event marketing.
  • Work with your designer to conceptualize any infographics, Twitter cards, Pinterest Pins, social display ads or other visuals for your campaign.
  • Add your event to your email signature.
  • Create an event page on LinkedIn, Facebook, and/or Eventbrite, as well as on your own website.
  • Submit the event to the relevant directories, so that it shows up ASAP in listings.
  • Create a highlight reel from last year’s event, and upload it to your YouTube channel. This can also be repurposed for Facebook and Instagram, and used a teaser for the next event.
  • Find out what the show’s official hashtag will be, and come up with your own company hashtag.
  • Designate a social media leader to be the primary voice and driver for your messaging.
PRE-EVENT MARKETING
  • Commit to doing X posts per day/week on each of your social platforms
  • Amplify your updates via promoted posts, tweets, and updates to reach new, lookalike audiences.
  • Send a LinkedIn InMail to prospects you’d love to see at the conference and expo, to alert them to your attendance.
  • Upload any and all email lists to AdWords, Facebook, and LinkedIn, and create Custom Audience campaigns to serve display ads to just these people.
  • Participate in any discussion groups on LinkedIn that are relevant to your event.
  • Start following the show hashtag several weeks in advance to stay up to date on what’s trending.
AT THE SHOW
  • Use Facebook live to capture and webcast the most exciting moments as they occur.
  • Use photos of attendees in your social updates. ID the people (with their permission) to encourage social sharing and interaction.
  • Utilize HootSuite or another social scheduler to post on your behalf when you are busy at the show.
  • Use the Twitter @ sign to engage directly with your sponsored speakers or other known social brand champions in attendance.
  • Engage in social listening to see what topics and events attendees are interested in. Respond to other attendee questions, rather than just inviting people to come to your booth.
POST-SHOW FOLLOW-UP
  • Go through any leads you gathered, and connect with those people on LinkedIn, follow them on Twitter, or like their business page on Facebook.
  • Follow up with your leads and connections via email.
  • Post an event summary on your blog, with photos of the show highlights.
  • Create and share a Twitter Moment of the event highlights.
Most importantly, nurture your social leads and build your network year-round, rather than being a fair-weather user. Effective social media usage means being an active and engaged part of your social community!


By:  –  

Tuesday, March 6, 2018

Disneyland: Tips, Tricks and Guides to Your Perfect Vacation!

Everyone wants to know how to get the best deal on tickets to Disneyland. However, with so much information available to you, the planning process can seem daunting. How do you know you're getting the best deal? The Employee Network is here to help take the stress away. We did the research so you don't have to. Review these tips and guides provided below to learn how to make the most of your trip!


Where Do I Buy Disneyland tickets?

Unfortunately, Disney has canceled their corporate discount program so they no longer offer tickets at a lowered price. This means that best place to buy tickets to Disney is from Disney! However, you can always book your hotel with The Employee Network at an incredible discount to offset some of those costs. See our Hotels and resorts!

We still want you to make the most informed decision when shopping around for Disneyland Tickets so read below to learn all about the most thrilling rides, yummy restaurants, how to save time in lines, how to get early access to the parks and even how to create a jam-packed itinerary for your trip.

How do I know which ticket option is right for me?

1. Review the ticket options on Disneyland’s site here. The more days you select, the cheaper each day will be. Prices vary daily at Disneyland and are subject to change so keep checking back with their site to stay up to date on the latest prices.
2. Select when you’re going. As you can see on the calendar below, Disneyland offers 3 different types of tickets (from cheapest to most expensive as follows): Value, Regular and Peak. The cheaper days, such as Value dates, are more apt to have fewer crowds while the Peak tickets cost more and are typically busier days for the parks.

How do I make the most out of my trip?

Visit this link to get the low down on every ride and attraction: when to visit what ride, which ones have fast passes, ride description, age suggestions and so on. Simply click, “Things-To-Do” to see all the rides and be sure to review their pre-made park plans for your own personal travel guide to Disneyland. They lay out exactly how to get the most out of your time in the parks!

What are the MUST-SEE attractions at Disneyland?

Visit this guide to the top Disneyland rides and attractions. This guide rates each ride out of 10 and will help you get a feel for which ones should be on your must-see list and which ones to skip.

How Do I Get Early Access to the Parks?

When you buy a hopper for three or more days you then qualify for Magic-Morning Early Access:
Magic Morning allows one early admission into select attractions, stores, entertainment and dining locations at Disneyland Resort Park before the park opens to the general public. For admission, each member of your travel party (ages 3 and older) must have a valid 3-day or longer Disneyland Resort theme park ticket purchased online. Tickets purchased at the Ticket Booth do not include the Magic Morning entitlement. To enhance the Magic Morning experience, please arrive at least one hour and 15 minutes prior to regular park opening. Magic Morning early admission is based on availability and does not operate daily.

What can I expect to find at Disneyland?

Disneyland Park: This park is divided into 8 extravagantly themed lands: Main Street, U.S.A., Tomorrowland, Fantasyland, Mickey’s Toontown, Frontierland, Critter Country, New Orleans Square and Adventureland.
Disney California Adventure Park: At Disney California Adventure Park, you’re invited to explore 7 exciting lands with timeless entertainment showcases like World of Color, seasonal celebrations and transformations throughout the year… and now, the all-new attraction Guardians of the Galaxy – Mission: BREAKOUT!

What is Rider Switch?

If you have children who are not tall enough to ride (or don’t want to ride), go to the entrance of the ride with the entire party and get a Rider Switch return window. One parent can supervise the kids while the rest of the party rides, then once the riders return the supervising parent can have a turn to ride while skipping the line. The person using Rider Switch can usually bring up to two people with them. You can also use Rider Switch with Fastpass.

I’m Hungry… Where can I eat in Disneyland?

Check out all of Disney’s restaurants and dining options here. You can filter by price, cuisine, rating, and overall dining experience. Only looking for the best of the best? Check out these reviews of popular restaurants at Disneyland.

Can I purchase a dining plan at Disneyland?

The three tiers of the “Dining in the Magic” Disneyland Dining Plan have been discontinued. Currently, there is no Disney Dining Plan available for purchase at Disneyland Resort

Extra Fun Perks from Disneyland

Disney MaxPass

Disney MaxPass is available for the low introductory price of only $10 per day, per ticket—so you can experience more of the park with the people you love! Link your fast passes and your park photos to your MaxPass. Download the app to get started.

Disney PhotoPass

Capture all of your memories with unlimited Disney PhotoPass photo downloads for a day. Download and share photos from select dining locations, attractions, Character Greetings, Disney PhotoPass Photographers and Magic Shots.

What age do you have to be to purchase a child’s ticket?

Children are considered ages 3-9.

General Tips and Tricks for Navigating Disney like a Pro

  • Arrive 30 minutes early to park opening
  • Visit the busiest rides in the first 2 hours of opening or the last 2 hours of closing
  • If you want to see two parks, consider buying a Hopper pass
  • Make a plan of the rides you want to go on ahead of time
  • Consider packing a picnic for lunch to save on expenses
  • Do your shopping at the end of the day. The shops are open for an hour after the parks close so focus on the rides while they’re available to you and then shop as the crowds dissipate into the evening.
  • There are no corporate discounts to Disney. Be wary of any organizations that make such promises as they often cost more with service fees than the tickets would cost from Disney, themselves.
  • Do NOT rent tickets to Disneyland off sites like eBay or Craigslist. You don’t want to arrive to the parks just to be turned away for counterfeit tickets.
  • Utilize Fast Passes
  • When your trip calls for some “adult-time”, check out this magical bar crawl through Disneyland
  • The easiest place to see the Firework show is at It’s a Small World. It’s less crowded than Main Street although Main Street still has the best view.
  • City Hall can provide recipes for any meals that you particularly enjoyed
  • For those youngsters who want to channel their inner princess, try buying your princess gear beforehand. Dresses can cost upwards of $60.00 at the park and you can find tons of options for around $20.00 here.
  • Ride as a single rider to cut long wait times
  • Get a “celebration” button at City Hall to celebrate things like birthdays, anniversaries, your first trip etc. They are free and often lead to other freebies from characters around the park!
  • Save money by booking your hotel with The Employee Network Discount here!

Monday, February 26, 2018

Understanding the Average Trade-Show Consumer

You only have 7 seconds to make a positive and lasting first impression. When you're at a trade show, the look of your table (and yourself) can make a huge difference between landing that intrigued customer or losing them to the boring ambiguity of your presentation. Read some interesting statistics below to understand the head space of the average trade-show consumer. Dig deep to produce some creative approaches to engaging with potential customers and get ready to KICK IT UP A NOTCH. Say goodbye to boring and say hello to a new world of wonder and persuasion...